Shoppers in C&A stores in Brazil can literally discover if people ‘Like’ the items on the rails.

A new initiative by the department store records the number of real-time time Facebook ‘Likes’ for garments and displays the results on the hangers of the actual piece of clothing in the store. Visitors to C&A’s Facebook page click on a virtual hanger and click ‘Like’.

The idea behind the scheme is to help with shoppers make informed selections by harnessing the power of social media to drive in-store purchases. The concept was rolled out successfully to support C&A’s Mother’s Day collection.