Together with our sister agency Grappa, we have conducted a survey into the marketing effectiveness of Facebook campaigns among more than 50 retail and leisure centres across the UK. Among the findings, we established a metric that enables shopping centres and leisure schemes to determine the effectiveness of their Facebook marketing. The metric uses the square footage of the scheme to establish a median baseline for Fan numbers.

It enables any scheme to determine its optimal number of Fans based on a metric of 1 sq ft to 0.2% Fans. Therefore, a 100,000 sq feet scheme should expect to have 200 Fans. Read more >>