We’re working with mobile developer th3ng on the launch of its Augmented Reality app Faerie Planet. The app lets users find, friend and collect faeries on their iPhone, iPad and iPod Touch. Leading with a big push on word of mouth and online PR, we’re providing strategic digital advice and complete social media implementation in the UK and global markets.

To find out more, view our social media press release or watch the trailer video.

The video is one of the many content rich elements we produced as part of a targeted social media campaign, which also includes social media monitoring, Facebook and Twitter management, blogger outreach, online PR and advertising.

The app has only just launched and is already generating rave reviews buzzing within the gaming industry. See below. (Source: Pocket-Lint)

Together with our sister agency Grappa, we have conducted a survey into the marketing effectiveness of Facebook campaigns among more than 50 retail and leisure centres across the UK. Among the findings, we established a metric that enables shopping centres and leisure schemes to determine the effectiveness of their Facebook marketing. The metric uses the square footage of the scheme to establish a median baseline for Fan numbers.

It enables any scheme to determine its optimal number of Fans based on a metric of 1 sq ft to 0.2% Fans. Therefore, a 100,000 sq feet scheme should expect to have 200 Fans. Read more >>